Senior Marketing Lead - Energy

Job Title: Senior Marketing Lead - Energy 

Location: UK based - flexible on location

Package: Competitive salary + Up to 12% Pension, Health Care, and other Flexible benefits 

Role Purpose:

The Senior Marketing Executive will act as a strategic marketing partner to our Energy business, working closely with the Head of Marketing and senior Business Unit stakeholders to shape and deliver marketing plans aligned to commercial priorities.

Main Duties and Responsibilities:

• Working directly with the Head of Marketing and senior stakeholders, including commercial, operational, and technical, to strategically create marketing plans, deliver the activities and campaigns based on agreed direction, and challenge where necessary.
• To integrate into the identified business areas and develop an understanding of their operation and business processes.
• To understand lead generation requirements including opportunities, conversion rates etc., set KPI's and measure.
• Agreed BU priorities with the Head of Marketing and BU Leaders.
• Utilise the marketing channel mix and campaign approach to maximise opportunities for the Business Units for lead generation and brand awareness.
• Ensuring all campaign activity is briefed internally to engage the sales and operational staff to deliver.
• Build web pages via Drupal, maximising SEO content to support being found on page 1 of Google.
• Working with the sales team on data capture and accuracy.
• Creation of appropriate marketing collateral to support the sales team and business priorities.
• Ensure the brand is represented correctly both internally and externally at all events.
• Exhibition and event coordination / management - planning through execution and follow-up activity / ROI analysis.
• Support the Head of Marketing with marketing intelligence requirements through competitor research & use of AI tools.
• Create a portfolio of case studies and testimonials.
• Supporting the development of new initiatives to grow the pipeline.
• Utilise the LTS (Lead to Succeed) internal incentive scheme to support business requirements.
• Creation of opportunities to promote the business area internally using available resources e.g., Town Halls
• Manage Stakeholders to ensure they are engaged in the plans and understand priorities and performance of your role.
• Monitor campaign effectiveness and provide recommendations for continuous improvement.
• Translate complex technical topics into clear, engaging and commercially relevant messaging.
• Advise business leaders on marketing opportunities, market trends, and customer engagement activities.
• Challenge work not aligned to agreed priorities.
• Working with the external PR agency to deliver content which can be used across all marketing channels.
• Leads complex and cross-BU campaigns.
• Where needed approvers briefs and core messaging.
• Prepares and presents commercial marketing performance to senior leaders.

Experience & Skills Required

• Experience marketing within the Energy sector, ideally within Testing, Inspection and Certification (TIC) or a similar technical, compliance or assurance-led environment.
• Proven B2B marketing experience, ideally within a technical or complex business environment.
• Experience developing and delivering integrated marketing campaigns that support lead generation, brand awareness and commercial objectives.
• Strong commercial awareness and strategic thinking.
• Excellent stakeholder management and influencing skills, with confidence working with senior leaders, sales and technical teams.
• Ability to translate complex technical topics into clear, engaging and commercially relevant messaging.
• Experience monitoring campaign performance, KPIs and ROI to inform future activity.
• Strong written communication and content creation skills.
• Highly organised, with strong attention to detail and the ability to manage competing priorities.
• Understanding of Salesforce, Drupal, Pardot, Canva, Adobe Creative Suite and LinkedIn Campaign Manager