Director, Marketing & Communications, Fuels

TITLE: DIRECTOR, MARKETING & COMMUNICATIONS, FUELS 

JOB PURPOSE:

To design, lead and execute the global marketing and communications strategy for the Fuels Globally Managed Product line, ensuring cohesive brand positioning, integrated campaigns, and effective engagement with internal and external stakeholders. The role drives end-to-end delivery of strategic initiatives across regions, strengthens BV Fuels’ global reputation, and enable alignment with corporate priorities.

KEY ACCOUNTABILITIES & RESPONSIBILITIES:

• Develop and lead the global marketing & communications strategy for the Fuels globally managed product line, ensuring alignment with corporate priorities and regional execution plans
• Drive end-to-end project delivery (from strategic thinking to content creation, coordination, and final rollout) in close collaboration with global, regional, and operational teams
• Ensure a consistent visual identity and messaging framework across all platforms, channels, and regions
• Partner with regional leaders to adapt and deploy global initiatives locally while ensuring coherence with the global brand
• Manage internal communication programs to support alignment, employee engagement, and the roll-out of major organizational initiatives
• Oversee external communications, strengthening visibility, reputation, and stakeholder trust across key markets and audiences
• Lead content development for internal/external channels, including intranet, newsletters, President/leadership communications, campaigns, and social media
• Coordinate global events and campaigns, ensuring objectives, messaging and brand experience are consistently delivered
• Develop integrated communication and change management plans supporting transformation projects and strategic priorities
• Collaborate with cross-functional departments (HR, Sales, Technical, Legal & Compliance, QHSE Operations) to ensure high-quality, accurate communications
• Monitor and optimize the marketing and communications budget, ensuring efficient use of resources and identifying cost-saving opportunities
• Measure impact of marketing and communication activities and recommend data-driven improvements
• Manage crisis or sensitive communications in collaboration with Corporate Communications when needed

MINIMUM QUALIFICATIONS & EXPERIENCE:

• Bachelor’s and Master’s degree in Communications, Journalism, Marketing, Public Relations, Business, Communication or Management field
• Minimum 8-9 years working experience
• Experience in internal or corporate communications (preferably in high-growth or global organizations)
• Strong communication planning skills
• Experience with multiple traditional and non-traditional channel communications
• Excellent technical skills, illustrating professional expertise with social media technologies and advanced knowledge of various social tools
• Proven experience with building out scalable marketing campaigns
• Ability to work under pressure and manage multiple projects simultaneously, demonstrating efficient time management and organizational skills.