Digital Marketing Manager

Digital Marketing Manager

The Digital Marketing Manager will be responsible for leading and optimizing our digital presence across all platforms and demonstrate a return on investment (ROI) to the separate businesses for marketing-related activities. This role will be responsible for the execution and evolution of our digital strategy — including content creation, paid media, community management, and performance tracking. A key aspect of this position is to advise and report Ann, providing insights that drive strategic decisions. The ideal candidate brings a data-driven mindset with proven success in launching, measuring, and validating ROI across diverse marketing campaigns. They are curious, resourceful and a self-starter who is a fast learner.

Essential Duties & Responsibilities

Strategic Campaign Leadership

• Design, execute, and optimize integrated multichannel marketing campaigns across Google Ads, LinkedIn, Meta, email, and display advertising platforms, ensuring strategic alignment with organizational objectives and growth initiatives.
• Develop and implement comprehensive digital marketing plans by analyzing market dynamics, aligning initiatives with business goals, and adapting strategies to evolving market conditions.

Digital Performance & Analytics

• Track, analyze, and report on campaign performance using Salesforce and Pardot, delivering actionable insights to stakeholders.
• Establish and implement ROI measurement frameworks that demonstrate clear business value to individual business units.
• Provide detailed performance reports with strategic recommendations to continuously optimize marketing effectiveness and inform future strategies.

Marketing Automation & Lead Nurture

• Architect and deploy automated email marketing and workflows through Pardot Engagement Studio to nurture leads throughout the customer lifecycle.
• Collaborate with business units to craft compelling email content and execute targeted campaigns including newsletters, promotional communications, and automated nurture sequences.

Website & Search Optimization

• Oversee website content strategy and performance optimization in collaboration with headquarters team and business units.
• Develop and execute SEO/SEM strategies to increase organic visibility, drive qualified traffic, and improve search rankings

Social Media Strategy & Execution

• Direct the strategy and execution of both paid and organic social media initiatives across all platforms.
• Manage company social media presence to build brand awareness, drive engagement, and support business objectives.

Competitive Intelligence & Market Analysis.

• Conduct ongoing competitor analysis and market trend assessment to identify opportunities and refine marketing strategies.
• Translate market insights into actionable recommendations that enhance competitive positioning.

Cross-Functional Project Leadership

• Self-Manage multiple concurrent projects in a fast-paced environment, effectively prioritizing deliverables while maintaining quality standards.
• Coordinate cross-functional initiatives and ensure timely execution of marketing programs.

Supervisory Responsibilities

• Ability to analyze complex situations, develop actionable plans aligned with organizational goals, and adapt strategies based on evolving circumstances.
• Proficient with marketing automation platforms and CRM software (SalesForce & Pardot).
• Proficient and demonstrated experience in implementing campaigns within Pardot Engagement Studio.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Strong knowledge in creating reports including marketing ROI to executives.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work with teams and create a collaborative environment.

Education & Certifications

• Bachelor's degree in Marketing, Business, Communications, or related field with 8+ years of experience in digital marketing manager and website management experience.
• HS Diploma and 10+ years of experience in digital marketing in lieu of degree.
• Documented success in campaign management and delivering quantifiable ROI to the business.
• Experience in managing social media, email marketing, and website content.
• Proven ability to measure and demonstrate marketing ROI.