Americas Digital Marketing Director

Americas Director of Digital Marketing

The Americas Director of Digital Marketing is a strategic leadership role responsible for architecting and executing Bureau Veritas's digital marketing transformation across the Americas region. This role will build a world-class digital marketing organization from the ground up, developing strategy, establishing infrastructure, assembling high-performing teams, and implementing scalable processes that drive measurable business growth. The ideal candidate combines strategic vision with hands-on execution capability, bringing proven expertise in B2B digital marketing, marketing technology ecosystems, and organizational development.

This position is critical to converting market opportunities into scalable, profitable growth engines. Reporting to the VP of Marketing & Sales, you will play a central role in delivering the region's commercial strategy and shaping Bureau Veritas' market leadership across the Americas.

Essential Duties and Responsibilities

Strategic Leadership

• Develop and own a comprehensive digital marketing strategy aligned with Bureau Veritas Americas objectives, including channel strategy, customer journey optimization, and growth targets
• Establish clear KPIs linking digital activities to pipeline, revenue, and customer metrics
• Collaborate with executives to align initiatives with commercial priorities and drive a Digital Center of Excellence
• Position BV as a digital innovator through cutting-edge marketing and engagement models

Organizational Development

• Design a scalable Americas digital marketing structure with roles for demand generation, automation, content, analytics, and SEO/SEM
• Recruit and develop high-caliber professionals with clear career progression and learning frameworks
• Foster cross-functional collaboration between digital, regional, sales, IT, and global teams
• Lead change initiatives to embed digital-first thinking and drive adoption of new tools

Technology & Infrastructure

• Evaluate and implement best-in-class MarTech platforms (automation, analytics, ABM, CMS, social management)
• Establish standardized workflows, governance, and SOPs for campaigns and reporting
• Build measurement frameworks including attribution modeling, journey analytics, and ROI tracking
• Drive seamless integration between marketing and sales systems for closed-loop reporting

Execution & Campaign Management

• Oversee integrated digital campaigns across paid media, organic search, email, social, webinars, and content syndication
• Drive qualified lead generation through inbound marketing and targeted advertising aligned to buyer personas
• Develop compelling, SEO-optimized content addressing customer pain points
• Continuously test and optimize landing pages, emails, and user experiences

Performance Management

• Deliver regular dashboards on campaign effectiveness, channel performance, and marketing ROI
• Foster experimentation and data-driven optimization across channels
• Monitor industry trends and competitor strategies
• Manage annual digital budget with clear allocation and ROI accountability

Compliance & Ethical Standards

• Ensure all activities adhere to Bureau Veritas' Code of Ethics, advertising laws, and industry regulations (FDA, ANVISA, EPA, OSHA, ISO/IEC)
• Validate claims with Legal and Compliance, especially in regulated verticals

Required Education and Experience

Education

• Bachelor’s degree in marketing, Business, or related field

Experience

• 10+ years of B2B marketing experience, with 5+ years in leadership roles.
• Proven track record building and scaling digital marketing organizations in B2B environments, preferably in professional services, industrial, or technology sectors
• Deep expertise in marketing technology ecosystems including marketing automation platforms (Marketo, HubSpot, Pardot), CRM systems (Salesforce), analytics tools (Google Analytics, Adobe Analytics), and ABM platforms
• Demonstrated success driving measurable business outcomes through digital marketing initiatives (pipeline generation, revenue attribution, customer acquisition).

Skills

• Expert knowledge of SEO/SEM, paid media (Google Ads, LinkedIn), email marketing, marketing automation, and conversion rate optimization.
• Proficiency with web analytics platforms, tag management, and data visualization tools (Tableau, Power BI).
• Understanding of HTML/CSS, website CMS platforms, and basic web development principles
• Deep understanding of North, South, and Central American markets — including cultural, regulatory, and economic nuances.
• Strong experience in industrial, professional services, or TIC sectors (Testing, Inspection, Certification).
• Ability to lead matrixed teams and manage external agencies across regions.
• Experience with global brand governance and regional adaptation.
• Experience managing marketing budgets of $2M+.

Physical Conditions and Travel Requirements

• Climate-controlled office environment involving prolonged computer screen usage and standard office equipment operation.
• Regularly required to walk, stand, use hands and fingers, grip, handle or feel small and large scientific equipment.  
• Sustained focus on computer screens, documents, and detailed materials.
• Ability to lift and carry up to 10 pounds.
• Estimated Travel: 25-35% (may vary based on business needs)
• Domestic Travel: Frequent travel within North, South, and Central America to meet with clients, sales teams, and internal stakeholders.
• International Travel: Occasional travel to Bureau Veritas offices in Europe or Asia for global marketing alignment meetings.